Enterprise Software & What It Means For SEO

  im Goetz—the notorious resident venture capitalist at Sequoia Capital—recently came out and asserted that enterprise software is potentially a $500 billion market. There has been a deluge of business software developments such as cloud infrastructure, CRM (customer relationship management), CMS (content management system), data crunching programs, etc., but these developments more often than not, at least for small to midsize business owners, simply stifle the widely embraced goal of commerce: profit. Experimental Methodologies While small to midsize business owners are reinvesting in their operations infrastructure with the cloud or trying to connect with consumers in a more streamlined manner via CRM, the most tried and tested method of organic business growth—search engine optimization—often gets left by the wayside in favor of relatively experimental methodologies. This is an odd situation for a number of reasons. One, it’s extremely difficult to track ROI on something as oblique as the cloud. With [...]